Transport Focus x Zap Map

Leading the charge for Electric Vehicle Users

Brief

Lacuna has a reputation for going where others fear to tread – taking on the challenges with no obvious precedent, no standard solution.

So when Transport Focus was looking for an agency to invent the best way to evaluate the charging experiences of Electric Vehicle (EV) users, Lacuna was the obvious choice.

Insight

With its exploratory mindset, passion for technology and inventive DNA, Lacuna identified Zap-Map as the right partner with whom to develop a ‘real world’ solution to EV user tracking. The experimental approach was benchmarked against a more conventional recruited panel approach. 

The Zap-Map user approach proved significantly more effective in terms of response rate and cost. More than twice as many charging evaluations were achieved in just 3 days than from the panel in 3 weeks.

Summary

Thanks to Lacuna, an ongoing partnership has been established between Transport Focus and Zap-Map, enabling Transport Focus to run a viable and accurate tracking of the EV charging experience for the months and years ahead.

Related Projects

Inventive by nature.