Omorovicza

Uncovering the beauty within

Brief

When Omorovicza wanted to uncover the killer USP which would create a call to action and the emotional and practical barriers to trial, they turned to Lacuna with its expertise in understanding the luxury consumer and the dynamics of behaviour change in a niche market.

Insight

A research approach including experiential activities and science-based behavioural techniques not only identified the barriers to trial but uncovered a hidden USP rooted in the patented formulation of the product range. We called it the beauty within.

Summary

Our findings were shared with the C-Suite and included clear guidelines on the communication hierarchy and marketing collateral to fully harness the brand opportunity.

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Inventive by nature.