Aston Martin

Strategic partnering in the fast lane

Brief

Lacuna is Aston Martin’s chosen insight partner to drive its new strategy for the growth and development of its brand.  

Insight

We have…
Conducted foundational segmentation work among their High Net Worth client base.
Created a female advisory board to explore how to grow its female franchise. 
Explored market perception around a new crossover SUV. 
Led customer experience tracking across global markets.

Summary

We are very proud of our partnership with Aston Martin and the trust they have in us to understand their customers and their brand.

Related Projects

Inventive by nature.