Privacy Policy

Firstly we would like to thank all respondents for taking part in market research studies conducted by Lacuna. We take any concerns about privacy very seriously and employ every reasonable precaution to ensure the privacy and security of your information during any market research survey you choose to take part in with us.

Lacuna uses Forsta survey questionnaire software to conduct our data collection process. The data from the survey is held by Forsta in a separate database and only authorised staff at Lacuna and commissioning client organisations will receive the data collected by the Forsta platform for this survey. Every party accessing the data is obliged to respect its confidentiality. Forsta’s privacy statement can be found here.

At no time will the information you provide be used for any purpose other than research and you will in no way be adversely affected by taking part. It is not our aim to sell or promote anything. This is a market research survey using scientific methods and we commit, in obtaining your co-operation, not to mislead you about the nature of the research or how the findings will be used. Your responses will be treated confidentially.

Anonymised survey data will be kept for the purposes of analysing the data for an indeterminate amount of time (until we no longer need it).

If you consent to enter a prize draw at the end of our surveys and are randomly selected as a prize draw winner, Lacuna will be provided with your name and email address only in order to administer your prize. This will be deleted from our servers within 30 days.

As with all forms of marketing and opinion research, your cooperation is voluntary at all times. No personal information is sought from or about you without your prior knowledge. The legal basis for processing your data is to enable Lacuna to provide the service as agreed with its clients for legitimate market research purposes.

You have the right under the EU General Data Protection Regulation (GDPR) and the Data Protection Act 2018 to access any information held about you. You also have the right to the following:

  • Object to processing of your data;

  • To port data (if automated data collection);

  • To erasure any personal data made public;

  • To restrict processing;

  • To rectify data held

We will be happy to respond to any of these requests or any issues you may have. You can make a request by emailing info@lacuna.agency. You can also contact our Data Protection Officer at this same email address.

If you are dissatisfied with the way we are managing your personal data, please let us know in the first instance by writing to info@lacuna.agency.

Lacuna is registered with the Information Commissioner’s Office as a data controller under the Data Protection Act 2018.

Inventive by nature.