Arsenal
The Gunners go global
Brief
With 70% of the club’s digital fan base outside the UK, Arsenal FC is intent on growing its franchise in two emerging markets – India and Indonesia.
Insight
Lacuna designed an engaging and gamified research experience, making fans feel included and valued in Arsenal’s decisions and plans.
Summary
We delivered quantified segments with recommendations on tailored content, channel, subscription model and comms for each. This resulted in a new route to market through an evidence-based subscription model growing the fan base significantly in two high potential markets.
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