Hackett

Future-proofing luxury

Brief

Brand health is a serious matter – even more so when your franchise is smaller in number but richer in spend.

Insight

Hackett enlisted the expertise of Lacuna to explore the awareness, perceptions, purchasing habits of its franchise benchmarked against key competitors in UK, France, Germany and Spain.

Summary

We delivered clear recommendations on opportunity areas for new store locations and recommendations on media channel and content optimisation.

Related Projects

Inventive by nature.