7th Sense Research UK is now LACUNA AGENCY.
A lacuna is the missing piece.
A gap or void in a work of art.
“What’s missing is the catalyst for what’s next.”

Same team, evolved vision.

We know specialist, elite and premium audiences and brands better than anyone else and we know how to research them…

Inventively

Authentically

Effectively

Our work is

People-Centric

We design with intelligence for maximum engagement. We interview with sensitivity for authentic connection. We analyse with a passion born of genuine interest.
Future-Facing

We are champions of future needs mapping and models of behaviour change.
Evidence-Based

We combine quantifiable segmentation and persona development with behavioural driver analysis. We innovate in quantifying the impact of channel and content optimisation; of mobility strategies; of product adoption. We are rigorous in creating frameworks for our qualitative analysis.
Strategically-Savvy

Our research is there to make a difference. We partner with our clients to inform their strategic decision-making for long-term results.

Featured work

We are proud of our client partners and our innovative work.

Automotive
& Mobility

We are experts in customer experience optimisation, product development and customer engagement across passenger, motorcycle and commercial vehicles. Our reach stretches beyond automotive to the broader landscape of mobility and transport - we advise manufacturers and network providers on future-proofing relevance as they design for the behaviours of the future.

“We have tasked Lacuna with a number of challenging projects over the years and they have always produced direct, insightful feedback.”

Steve Sargent, Triumph Motorcycles

Sport

We are experts at growing the impact, scope and commercial potential of sports bodies, clubs and broadcasters.

“Working with the Lacuna team has been invaluable. They took the time to really understand our complex business need, creating a bespoke and innovative research programme that exceeded our expectations.”

Ross Antrobus, The FA

Luxury Retail
& Experiences

With our track record working with high net worth and niche audiences, we know luxury like no one else. We work across travel, retail and beauty to help shape customer experiences that delight, elevate and ultimately engage.