Transport Focus x Zap-Map
Leading the charge for Electric Vehicle Users
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7th Sense has a reputation for going where others fear to tread – taking on challenges with no obvious precedent, and no standard solution.
So when Transport Focus was looking for an agency to invent the best way to evaluate the charging experiences of Electric Vehicle (EV) users, 7th Sense was the obvious choice.
With its exploratory mindset, passion for technology and inventive DNA, 7th Sense identified Zap-Map* as the right partner with whom to develop a ‘real world’ solution to EV user tracking. The experimental approach was benchmarked against a more conventional recruited panel approach.
The Zap-Map user approach proved significantly more effective in terms of response rate and cost. More than twice as many charging evaluations were achieved in just 3 days than from the panel in 3 weeks.
