The NBA

Adding depth to charisma

7

With growing global appeal the NBA wanted to increase the depth of engagement across a diverse and increasingly multi-market universe. Its existing digital platforms and activity were not adapted to different market contexts, leaving many fans without a suitable digital interface.

Across Brazil, Japan, Spain, Mexico and India we first sized the markets using MaxDiff and Conjoint analysis. We then went deep with online communities to identify the specifics of how to increase engagement across digital channels.

The NBA received a clear action plan on products, services and platforms from each audience group as well as a stylistic playbook for future development of content or activity.  

The result

is a shift from interest to a passion for all things basketball across all five markets, and a significant rise in engagement with the NBA’s digital activity.

  • Arsenal

    The Gunners go global

    View Project

  • Rolls-Royce

    View Project

  • The FA

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

    View Project

  • NBA

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

    View Project