Arsenal

The Gunners go global

With 70% of the club’s digital fan base outside the UK, Arsenal FC is intent on growing its franchise in two emerging markets – India and Indonesia.

7th Sense

designed an engaging and gamified research experience, making fans feel included and valued in Arsenal’s decisions and plans.

We delivered quantified segments with recommendations on tailored content, channel, subscription model and comms for each.  

The result

a new route to market through an evidence-based subscription model growing the fan base significantly in two high-potential markets.

  • Arsenal

    The Gunners go global

  • Rolls-Royce

  • The FA

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

  • NBA

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.